Breaking the Desk: Why We Are Using AI to Be More Human
If you have tried calling a large company recently, you have probably experienced the frustration firsthand. You navigate a maze of robotic voice prompts, argue with a chatbot that doesn’t understand your question, and finally—if you are lucky—reach a human being who reads off a generic script.
After spending 11 years in the insurance industry, I have watched technology evolve rapidly. Lately, I have been watching the adoption of Artificial Intelligence (AI) across the insurance landscape, and to be completely honest, I see a concerning trend.
Many agencies and major carriers are using AI for one primary purpose: to build walls between themselves and their clients. They are using technology to hide, hoping automation can replace the need for genuine customer service.
At Suprenant Insurance, we firmly oppose this approach. In fact, we believe using AI to avoid talking to clients misses the true advantage of technology completely.
We choose to do the exact opposite.
The AI Wall vs. Our Approach
When we built Suprenant Insurance LLC, we decided to construct our entire Agency Management System around AI and cutting-edge automations. But our goal was never to replace human interaction; our goal was to save it.
In a traditional insurance agency, agents spend the vast majority of their day chained to a desk doing robotic, clerical work. They are buried in spreadsheets, manually tracking renewal dates, pulling reports, and typing out routine reminder emails. All of that busywork leaves very little time to actually speak with clients, review coverages, or be a guiding hand when a disaster strikes.
We decided to flip the script. By handing the "robotic" work over to actual robots, we are bringing the human element back to insurance.
Here is exactly what we are offloading to our automated systems:
Tracking Expiration Dates: Our systems monitor policies around the clock, ensuring no renewal or deadline ever slips through the cracks.
Generating Complex Reports: We let the software handle the data-crunching, allowing us to focus on what that data actually means for your protection.
Routine Reminders and Follow-ups: Automated workflows handle the administrative pinging, freeing us up to have meaningful conversations.
Clerical Data Entry: We are eliminating the tedious copy-and-paste tasks that traditionally tie up an agent's afternoon.
More Available, Not Less
By making our back-office fiercely efficient, we have broken ourselves free from our desks.
We aren't using AI so we never have to talk to you. We are using AI so we have more time to talk to you.
When you have a question about your coverage, a newly licensed teen driver, or a complicated claim, you won't be dealing with a chatbot. You will be dealing directly with a local expert who actually has the time to sit down and listen. Because our technology handles the backend paperwork, we are free to meet you where you are—whether that is over the phone, at your business, or right at your kitchen table.
For 11 years, I have seen how much peace of mind a simple, honest conversation can bring to a client. Technology should never get in the way of that.
At Suprenant Insurance LLC, we are proudly tech-forward, but we will always be human-first.
Are you tired of talking to robots when you need real insurance advice? Reach out to us today at Suprenant Insurance LLC. We have the time, the expertise, and the technology to make sure you are properly protected.
-John Suprenant, Owner/Principle